Kickstarter Lessons – Part 4

Next up for this series of documenting all the things I learned suffered greatly from me not being ready (part 1), and that is missing information on the pitch page.

In the run up to the campaign launch, I spent a lot of time trying to pull together a promotion video. This wasn’t focused at all on the gameplay, but was aimed at providing something really fun and enticing that would spark interest.

Things didn’t quite work out as planned and I dropped the idea less than a week before launch. I wasn’t too worried about losing the video, after all it would have been just a nice-to-have rather than a necessity. However, the time spent there did mean that there were quite a lot of other pieces of information and media missing from the pitch page.

While everything that potential backers told me was missing that would be necessary for the pitch was known to me and sat in a list on my notebook, I had (wrongly) assumed that adding information throughout the duration of the project would be sufficient for the community. Looking back now I can’t quite imagine what made me think that first impressions weren’t the most important…

The list is quite embarrassingly long and includes pretty fundamental things like gameplay footage and details about size of the box and comparisons to other games. I knew these things were needed, but I hadn’t quite understood how essential they were for many to even consider buying the game.

I put a lot of these things into the campaign page as I pulled them together, but it was all a little too late. For my next campaign these are clear deliverables that must be prepared before I can even think about pushing that big juicy go live button!

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